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.. Month after month, the glossy covers show us the same scene: a dripping and proudly held up big or ridiculous small fish which, and depending on the species caught (for example a slimy tench or always aggressive looking perch and pike), the unfortunate stare silly or angry at the reader. Behind them rises invariably and dressed with a wool cap and earrings the prosperity head of a modern version of the classic hunter, the male angler. The interior of the magazine is peppered with brightly colored ads; rods of glassfiber in a countless variety of length and design, pimped reels, outboard motors on petrol or electricity, dark green tents and stretchers, smoke ovens, fishing boxes, fishing boats, fishradars, fishing lines, fishing knives, fishing hammers to smash fishbrains, fishing trips to every country and sea in the world and last but not least: a imense quantity of pre-fabricated lure and bait wich all have a secret recipe guaranteeing monster fish. The annual turnover amounts to seven hundred million euros. Before someone has caught one, he or she has already spent more than two hundred euros ..
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From the serial Fishing. © Freddy Rikken
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